Put another way, how likely is it that someone unwilling to spend $9.99 per month for unlimited on-demand music will pay that much to buy one of your albums? 🤔 Since they don’t hear ads, you can’t reach them through Ad Studio. It’s a safe bet that the most passionate music fans, or at least the ones willing to spend money on music, are premium subscribers.
#Automute spotify ads free#
Most listening is done on mobile, and free users can’t pick the tracks they want to listen to. The question remains as to whether Spotify free users are valuable targets in the first place.
#Automute spotify ads plus#
Until Spotify allows you to target your own followers, or better yet, your followers plus a broader lookalike audience, I won’t be running another campaign. I don’t think it’s just a matter of audio versus display ads, as my Pandora AMP messages see clickthroughs in the 5-10% range. On Facebook, I targeted US men 18-34 who had an interest in Stranger Things, Drive (the 2011 film), and Spotify. 🎯 In my mind, it all comes down to targeting. Obviously a 2.71% clickthrough rate beats 0.32%, and $0.17 per click beats $6. Here’s the ad, with an unmistakable play button smack dab in the middle of my album art (it might not show up if you’re running an ad blocker): Therefore, I used my official playlist as the target URL, with “In Motion” at the top. IMPORTANT: Spotify free users can’t listen to specific songs on mobile. As much as I want more female fans, I know from experience that they don’t click on my ads. I used Google Trends to see where in the US people were searching for the terms “synthwave” and “synthpop,” and targeted males 25-54 in those locations. After a couple days with no response (I never got a reply), I bravely forged ahead. I started by emailing Ad Studio support to ask if I should target by genre or by Color Theory fans, not knowing at the time that the latter wasn’t an option. The song scored a 7.5 on Crowd Review (which I review here), which placed it in the 91st percentile, earning it an automatic feature on the ReverbNation home page.
My campaign objective was to get more streams on my new single, “In Motion”.
#Automute spotify ads how to#
Once you submit your ad, they’ll review it and email you back once it’s approved, which in my case was a matter of hours.Īnd that’s how to promote your music with Spotify ads! But should you? Last but not least, you upload a 640 x 640 image, enter a headline for the ad, and provide a target URL that listeners can click through to. This doesn’t apply to us, but Spotify will record the ad for you if you supply voiceover text and choose a song for background music - for free! Flipping that on its head, there’s no discount for providing a ready-made ad over having them create one for you. Why someone would opt for 15 when it costs the same for 30 is beyond me!
Once that’s done, you upload your audio file to their specifications, which can be 15 or 30 seconds. Open the Shortcuts app, and tap on the ‘New shortcut’ option (+ icon) on the upper right corner of the screen.The more cynical among us might note that the cost per ad served is more than the artist payout per stream, but let’s not go there. Follow the instructions below step-by-step, and you’ll be fine. The process might seem a bit overwhelming, but it really isn’t. To configure your iPhone to mute ads with the back tap, you first need to create a shortcut for the same. Using a shortcut can help you achieve it. One such trick to have at your beck and call with back taps is to quickly mute your phone for some time whenever an ad plays. You just have to know how to create the right shortcut. With the power of shortcuts combined with back taps, you can do almost anything. If you’re wondering how is it exactly possible when there’s literally a limited number of options available, you are overlooking the Shortcuts section. It’s really a shame that you have to settle down for just two actions.
The list of things that you can do with it is up to your imagination. The back tap feature in iOS 14 is so versatile, even though at first glance, it might not give that impression. Quickly mute those annoying ads with a few taps
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